We're interviewing Bottle customers to learn how they started their business and built successful communities by telling their brand story. Conversations have been lightly edited. We invited Jeff Escalante, the man behind Serenity Bagel, to offer insights as a full time programmer, bagel slinger and dad of 2 who says Bottle is a key part of his Bagel business in Atlanta, GA. Jeff shares how making great bagels, serving his local community and setting up a weekly bagel drop has developed into a fulfilling side hustle.