Boost Your Biz With Premium Delivery
Chances are, your delivery could go from good to GREAT.
Delivery is hard. It's complex and can be frustratingly annoying.
When things go wrong in your delivery operation, it can get ugly: angry customers, an overload of calls and texts, frustrated drivers.
While some situations can't be avoided, there are several techniques you can use to elevate your delivery experience.
Because when a customer has a great experience, it sets the tone for their relationship with your food. They're much more inclined to love your food and your service when the process of receiving the goods is delightful.
Here's how to knock delivery out of the park.
Communicate with customers
Great communication is the key to preventing customer complaints. Ensure customers can track their order, are alerted when the order is delivered, and have clear instructions for food storage and safety.
Checkout https://www.routific.com/ or https://getcircuit.com/ for route tracking and notifications.
Cater to your customers’ unique delivery preferences
Owners should offer fulfillment options that cater to diverse customer preferences. For example, offer free pickup, 2-hour delivery windows at a base price, and 30-minute drop-off windows for an extra charge.
When you offer pickup, home delivery becomes a premium feature. If you provide pickup and people opt for delivery, you can charge more for delivery because people value that added convenience and are willing to pay extra.
Get in the game
When starting out, do the deliveries yourself. This way, you can understand all the nuances of delivery operations.
Understand delivery math
The cost of delivery isn't just about driver fees, gas, and mileage. It also includes the time an owner spends managing routing, drivers, and customer communication for delivery operations.
It’s important to factor in these considerations when pricing delivery and choosing to do it yourself or hire an external provider like UniHop.
Remember delivery is a core product not a feature
Consider delivery as a critical part of your product and service offering, not just an additional fee at checkout.
Of Interest
Food as Medicine Expansion: Foodsmart, a food as medicine and telehealth startup, announced an expansion of its "Foodscripts" program and secured $10M in new funding. This move aims to extend its reach to 7.4 million patients, highlighting the growing intersection of healthcare and nutrition. Link.
Algae-Based Cooking Oil: The Algae Cooking Club introduced a chef-grade cooking oil made from fermented microalgae, boasting a high smoke point of 535 degrees, offering an innovative and sustainable alternative to traditional cooking oils. Link.
On Deck
Our next coffee chat will be on Tuesday March 5th with Hava Volterra, CEO and Founder of Parsley Software. Hava is a former meal prep entrepreneur that is an expert on all things food production. We’ll be discussing tactical tips about food costing, recipe management, inventory and purchasing. This should be a very tactical conversation (Hava works with big names like Factor and GoodEggs). Mark your calendars for 3/5 at 3pm ET. Looking forward to seeing you there.