Are Your Customers Finding You on Google?
If you're running a meal delivery service, showing up in a Google search isn’t just nice to have—it’s absolutely vital. But how can you make sure people actually stumble upon your business when they’re looking for weekly meals, bagels, bread or any other pantry staple? It’s all about your Google Business Profile.
Here’s Why Your Google Business Profile Matters
Think about the last time you tried to find a good meal delivery service in your area. Did you scroll past the first five Google results? No? Neither does anyone else. That's where your Google Business Profile kicks in. It’s your business’s digital handshake, and you want it to be impressive.
Here’s How To Optimize Your Google Business Profile
Fill Out Every Detail: The more you tell Google about your business, the better your matches will be. Hours, location, photos—get it all in there. Make it easy to love your business at first sight.
Rake in The Reviews: Here’s the deal —reviews are like gold. They build trust and jack up your visibility. Ask every satisfied customer (nicely, of course) to drop a review. Make it easy for them, maybe incentivize them a little (discounts and freebies go a long way!).
Keep Things Fresh: Post updates regularly. Got a new dish? Share a pic. Special promotion for the weekend? Shout about it. It shows Google (and your customers) that you’re active and buzzing, not just existing.
Show Off with Photos and Videos: You eat with your eyes first, right? So, make sure your profile is mouthwatering. Quality photos of your meals can make a huge difference.
Be Smart About Keywords: Slip keywords into your profile. Things like “vegan meal delivery”, “healthy eats”, or whatever fits your vibe. It helps Google understand what your business does.
Implementing these steps isn’t just about playing nice with Google—it’s about putting your best foot forward in the digital neighborhood. When someone’s looking for what you offer, you want to be the first name that pops up, not the backup plan.
Wrap-Up
So, let's get your Google Business Profile (GBP) polished up. It’s a small effort for a potentially huge payoff.
If you want to chat about your GBP or growing your business in general, email back and let’s set up a call.
On Deck: Planted Table Coffee Chat
On April 25th, we’ll be joined by Megan Scott, owner of Planted Table. Megan and her sister have grown Planted Table into one of the Bay Area’s most successful and innovative meal delivery businesses. We’ll talk about how she built Planted Table, building an environmentally sustainable business and how to use Yelp reviews to grow your business. This is sure to be an awesome chat with an incredible business owner.
Bottle’s Coming To Nashville!
We're thrilled to announce that Bottle is heading to Nashville for our very first Owner's Roundtable! Join us in one of our favorite food cities for a day filled with learning, connection, and growth.
Event Details:
Date & Time: The roundtable will run from approximately 12:00 PM to 5:00 PM on Wednesday, 5/8.
Activities: The day will feature talks from 3-5 experts in marketing and advertising, focused on strategies to grow your local food business. Additionally, there will be plenty of opportunities for networking. We're organizing small group sessions where owners can share best practices and learn from one another.
Food: A delicious lunch will be served to fuel our discussions and networking.