5 Ways To Beat Factor
Local meal delivery businesses have advantages over large, national brands. It's time to use them.
Every successful business grows by utilizing their competitive advantage.
So what is your advantage over the large national brands? YOU!
Here are 5 ways to beat Factor by leaning into the advantage of being agile and local.
#1: You are your brand
Create an engaging "Owner Brand" that weaves the narrative of your journey and passion into every meal. This personal connection fosters a deeper bond with your community, turning your commitment and care into a powerful competitive advantage.
When your customers think of your brand, they likely think of you and your team. They know you and they trust the product you serve.
This is an insane competitive advantage that we believe all local brands should embrace.
#2: Don’t lock them in
Factor can only offer subscriptions because of their business model, not because it’s what’s best for the customer. Your agility allows you to tailor offerings to individual customer preferences.
Offer plans and memberships that work based on customers’ preferences.
With a platform like Bottle, it’s easy to offer all types of plans so customers get the membership that meets their needs.
#3: Be conversational and friendly
Being accessible and friendly is an incredible advantage. These attributes are truly the core of hospitality.
Approach every email, text, or social media interaction with warmth and friendliness, transforming every touchpoint into an opportunity for meaningful connection.
Every touchpoint is a form of digital hospitality.
#4: Build a local pickup network
Local pickup locations not only improve your operational efficiency but also knit a tighter community network. This strategy enhances your brand's visibility and fosters a supportive ecosystem, something out of reach for larger, impersonal brands.
#5: Engage local micro-influencers and affiliates
There’s a strong chance you know people with IRL and online communities in the area you serve.
Cultivating a community of micro-influencers and incentivizing them with an affiliate program is a grassroots way to grow your business.
At Bottle, our number 1 goal is to help get your great food in more homes. So, what will you do to beat Factor this week?
As always, we’re here to help you win!
Of Interest:
Check out this great interview with Jason McGowan, the CEO of Crumbl Cookies. Discover the secrets behind Crumbl Cookies' success, from their unique business model to their community-centric initiatives in this interview. Link.
On Deck: next week’s coffee chat on all things delivery
Next up in our lineup of coffee chats is Kyle Levy. Kyle is the CEO and Founder of UniHop, a delivery platform focused on helping SMBs make local delivery easier. Kyle will be joining us this Tuesday, February 20th, at 11am ET. We’ll talk about optimizing delivery, maximizing tips, building your delivery team, setting your zones and how to decipher the right price for your fulfillment options.